PUBLIC RELATIONS

For a half-century, SilbarPR has provided a full suite of public relations to companies and organizations in need of effective PR, but are unsure how to obtain it.  Our expertise in strategic planning, message development, and media outreach will help you make an immediate impact, and provide you with opportunities to further engage your target audiences.

 

MEDIA RELATIONS

While digital technology has revolutionized the PR process, effective communication with the consumer, industry, and trade press remains the cornerstone of any successful campaign.  It's in this arena where we thrive in serving our clients as both ambassador and “story teller” to the media.  Understanding the media’s often immediate needs and process of gathering news, we provide them with what they want, when they need it.  

 

MARKETING

Marketing isn’t an activity, but instead a science that requires an understanding of your audience and its needs, along with the patience to test new concepts against what has previously worked.  We help our clients to identify target audiences, and then to determine the most effective means of delivering that message. Our goal is to create a balanced diet of integrated marketing communications. We use real-time media databases to identify the right editor or reporter working across every medium including TV, radio, print, online and social. We create copy for PR pitches and news releases. We coordinate artwork for print advertisements, brochures, direct mail, and web sites.